Using only print, TV, and radio to advertise your business is undoubtedly a thing of the past. In today’s digital age, the battlefield has shifted to include online resources as businesses fight fiercely for their share of online real estate.

Unlock Your Business's Full Potential With Expert Search Engine Optimization

Let’s explore how embracing SEO can help you conquer the digital world and why investing in professional SEO services is the best way to go about it.

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Types of SEO

The three core types of search engine optimization are on-page, off-page, and technical SEO, as seen below.

On-page SEO

On-page optimization has a pretty descriptive name. It tackles everything you can see on a web page, focusing on its structure and quality.

• Key players for on-page
SEO include:

•Body content
• Keywords
• Title tags
• Internal links
• Meta descriptions
• Alt attributes
• URL structure

Off-Page SEO

Off-page SEO refers to the actions taken outside your website to improve its standing in “search engine land.”

• Link building strategies
• Social media marketing
• Guest posting
• Influencer outreach
• Online reputation management

Technical SEO

Continuing the theme of self-explanatory names, technical SEO focuses on the technical aspects of your website. These optimizations tackle the backend of your site, ensuring it meets all the security and user experience requirements.

Technical SEO keeps the following aspects in check:

• Page speed
• Site architecture and structure
• Crawlability
• Indexability
• Responsive web design
• Schema markup

Local SEO

Our general SEO services include optimizing for international markets (international SEO), aiming to amplify your reach and organic presence as much as possible. However, if you sell your products or provide services locally, chances are you have no need for international SEO. You will want to focus on the local audience only.
Technical SEO keeps the following aspects in check:

• Targeting local keywords
• Acquiring backlinks from locally relevant sources
• Setting up and optimizing a Google Business Profile
• Including your business in local directories
• Increasing NAP (name, address, and phone number) citations

Content Marketing

Best SEO companies take a holistic approach to digital marketing, and our SEO marketing company is no different. Although not an SEO service per se, content marketing and SEO efforts are inseparable.

For this reason, our SEO company also offers professional content-producing services. With years of hands-on experience in numerous niche industries, our writers know how to produce content that ranks and receives high-quality backlinks.

We aim to cover different types of content, seen below, based on their benefits for your business.

Social Media Marketing

Many experienced SEO providers like NEWMEDIA use social media to their advantage.

Social media channels might not have a direct impact on SEO. However, they’re an incredible tool for content promotion and building solid relationships that can lead to link-building opportunities.

And of course, social media is essential for growing your business and staying relevant in today’s dynamic digital landscape, so consider this a win-win situation.


Now that you understand the basics of SEO, you might want to give it a shot on your own. And you absolutely can! There are plenty of resources online with appealing SEO tactics you can try out. With some time and effort, you can implement a simple SEO strategy for your online channels.

However, anything beyond that calls for extensive knowledge, advanced tools, and a lot of time. Truthfully, SEO can become a full-time job for people who lack experience in the field.

To make matters worse, DIY search engine marketing can often do more harm than good. In the worst-case scenario, your website can get blacklisted by search engines.

If you want a successful and safe SEO strategy, but lack the time, skills, and know-how to devise it, SEO agencies are the way to go.

When working with SEO specialists, you’ll stop wasting valuable time and resources. Instead, you’ll be able to focus on running your business while these professionals take care of the SEO efforts.

Of course, this doesn’t mean you’ll see results overnight. Successfully implementing an SEO plan takes time, so be patient. We promise that the results will make your patience well worth it.

Our Team Is All In

Our SEO company consists of a diverse team of hardworking and knowledgeable digital marketing professionals and SEO experts willing to go the extra mile to help you achieve your business goals online.